Rankings can be improved by optimizing the backend of your website, such as increasing your page speed. Fixing these errors makes it easier for search engines to find your website. When you keep your search engines happy, your rankings make you happier!
Technical SEO is the method of ensuring that your website is compliant with search engine strategies so that it can be crawled and indexed without any problem. The main target of a technical SEO audit is to assess your website’s current SEO result and finalize which segment you need to improve for a seamless online experience.
Over the years, user demands have changed drastically. According to statistics, around 3.5 billion smartphone users have prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Currently websites with poor structure, long page loading times and unsafe redirects can be reprimanded by Google. Without proper involvement, these technical SEO issues can lead to a drastic drop in search rankings and organic traffic. Given that the top organic search results receive about 35 percent of clicks, a drop in ranking can be detrimental to your business.
